Key Concept

The key concept that I understand the most is Concept number five which says, "Most media messages are organized to gain profit and/or power." This concept says tells how most commercials are made only for the profit the maker gains from it and that they aren't always made to help you like they say they are. For example, proactive says that proactive can clear up any acne you have in just a few weeks and they even use a famous person to come in and help convince you to buy their product. Why would these people want to help you clear up your acne? What's in it for them? The answer to that question is the money. The only thing that these people gain from people buying this product is the money that the consumers give them. By bringing these famous people into the commercial it may make you want to be just like them and look exactly how they look. On the proactive commercial, Jessica Simpson is the main person to advertise the product and seeing her makes teenagers with not perfect skin want to buy the product to have skin just like her. Basically, companies make commercials to advertise their product and they made that product to make money, just like everyone else in the world.